Ira Kaufman, PhD

Transformation Strategist, CEO, Social Entrepreneur, and Educator

Dr. Kaufman earned his PhD in Marketing and MA in Sociology under the mentorship of Dr. Philip Kotler at Northwestern’s Kellogg School of Management (Father of Modern Marketing), Ira worked with Dr. Kotler to advance early initiatives in social marketing (using marketing to further a purpose). His company, Entwine Digital, works with midsize organizations and multinationals to design values-based Digital Marketing and Transformation strategies and train World Class Digital Leaders. Entwine is partnering with Legacy International to design the Global Transformation Corps, a network of emerging entrepreneurs, impact investors and purpose-driven experts that builds social impact ventures supporting a sustainable future. His Strategic Transformation platform and Catalyzer Impact Lab provide a framework for managing continuous change and fueling transformative business models. He consults with executives to navigate the disruptions and opportunities of World 4.0.

Ira taught digital marketing at the senior executive programs at Kellogg and Virginia Tech. At University of Lynchburg College of Business, he designed and implemented the Transformative Leadership Lab and Leadership in the Digital Age curricula. He co-authored Digital Marketing: Integrating Strategy, Tactics with Values (now in 2nd edition). His blog is www.ThinkCatalytic.com. Outside of his professional life, his passions are his two children, organic gardening, basketball and meditation.

www.catalyzerlab.com

Ira@entwinedigital.com.

EmPower Us!

From Chaos to Strategic Harmony

Empower Us! with Strategic Harmony looks through new lenses at the chal-lenging conditions and mobilizes radical, yet collaborative solutions, to assess and evaluate our impact on the future.

Additional book formats and international delivery are coming soon!!

EmPower Us #d
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